Client
The Key Rewards
Services
The Key Rewards is the loyalty and credit card program for Williams-Sonoma, Inc.’s portfolio of eight brands: Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma, Williams Sonoma Home, Rejuvenation, and Mark & Graham. As the graphic designer for the program, I developed cohesive digital and print assets, including brochures, landing pages, digital ads, direct mail, in-store signage, and email campaigns, to support cross-brand sales initiatives and drive credit card acquisition across all eight brands.
Landing Page Design
Benefits
Iconography
Email Design
Designed a suite of loyalty program emails, including a recurring weekly member series and targeted promotional and acquisition campaigns for the co-branded Visa card, supporting sales performance while driving engagement, sign-ups, and long-term customer loyalty across eight brands.
Visa Outside Spend Benefit Email (+ Illustrations)
Weekly Batch & Blast Email Series
